T&T GLOBAL BUSINESS
T&T 2009 strongly confirmed its leadership in the reference sector. Generally defined as the "turning point exhibition", it proved very lively and bustling to the observers of the exhibiting sector. It rewarded the value of the organizers' effort and demonstrated once again that a high-quality organization and high-quality exhibiting contents move the market.
INTERNATIONAL REACH -
DEVELOPMENT COURSES
T&T was confirmed as the core of the development,
innovation, and future of the sector's market, both
Italian and foreign. The past edition was a reference for the entire segment: record attendance (+17%), more qualified visitors, and
a great deal of optimism, or even excitement, animated the 4 halls dedicated to the
show. While foreign operator attendance increased by 4%, the rate of foreign countries
of origin rose by 13%.
The aim of T&T is to continue in its growth
to consolidate its role as an attraction pole for
the sector.
INTERNATIONAL REACH -
MEDITERRANEAN FOCUS
Following a number of strategic agreements with top-level international partners, T&T will organize foreign business missions and roadshows abroad, which will allow the participating companies to get directly in touch with major foreign buyers, publishers, and distributors. The meetings will include institutional presentations for trade associations, professional associations, specialized media, and potential exhibitors, as well as dedicated appointments for the Italian exhibitors to meet directly with Iberian manufacturers and distributors. Moreover, actions will be taken to attract groups of Iberian companies to T&T, according to a project implemented with the valuable support of TOLDO, the historical Spanish specialized magazine. This experience will then be repeated in other Countries in the Mediterranean basin.
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